Experience Highlights
Visual Communication Lecturer
Bezalel Academy of Arts and Design
2009- Present
Designed and taught a hands-on UX course using analog games and playtesting to explore user behavior. Mentored 1000+ students over more than a decade, helping shape Israel’s next generation of product designers with a focus on critical thinking, creativity, and real-world application.
Founder, VP Product & Design
BioGaming (Computer Vision + Rehab)
2011 - 2015
Founded and led BioGaming, a pioneer in patient-specific rehab games using computer vision. Filed multiple patents and brought new forms of therapy to market.
Skills & Expertise
I bridge design, technology, and strategy—combining user-centered thinking with emerging tools like generative AI and automation to craft meaningful, scalable experiences.
Product Design
Lead the end-to-end design process with a focus on clarity, usability, and business impact. Guide teams from discovery to delivery while keeping users at the center.
Generative AI
Design AI-powered systems that feel intuitive, not intimidating. I create experiences where machine learning enhances creativity, insight, or productivity, without adding friction.
Workflow Automation
Design and implement systems that save time, reduce errors, and boost productivity. I translate messy workflows into seamless, automated journeys.
Cross-Functional Leadership
Build bridges across product, engineering, marketing, and executive teams. I foster alignment and momentum by translating vision into actionable plans.
Strategic Product Thinking
Define product vision, align roadmaps with real-world needs, and make decisions grounded in both user insight and business value.
Design Sprint Workshops
Run fast-paced, collaborative workshops that align teams, de-risk ideas, and move from questions to tested prototypes in days—not weeks.
Achievements
My expertise spans multiple disciplines, combining product design with AI innovation and game development to create meaningful digital experiences.
Patent
2016
Healthtech Patents
Invented patient-specific rehab games using computer vision and motion tracking.
Award
2016
Award-Winning UX
Recognized with the Medica Innovation Award for breakthrough medical device design.
Mentor
2016
Design Educator
Taught 500+ students at Bezalel Academy, shaping the next generation of product designers.
Leader
2016
Design Team Builder
Established and scaled a design department, integrating it into agile development processes.
Project
2016
Autonomous Tractor UX
Redesigned workflows and interfaces, making advanced agtech accessible to everyday farmers.
Project
2016
Scalable Design Systems
Delivered cross-platform systems in healthcare, agtech, and AI—boosting consistency and speed.
Project
2016
User Research Lead
Developed a deep understanding of user needs in complex, high-stakes environments.
Project
2016
Text-to-3D Platform
Led the creation of a GenAI-powered tool that turns text prompts into playable 3D worlds.
